Brand/Product: Sketchers/Tone-ups
Source: US Weekly
Publication Date: Nov. 2010
Category: Product is a Gateway to a Lifestyle that Appeals to Me PersonallyOver time ads have become more and more about individual markets and they strive to find the best way to reach niches through demassifaction. The research the demographics and psychographic in order to make their message reach the right audiences. This Sketchers ad appeals a few groups but mostly to younger woman who like to be comfortable in their surroundings and their body. The use of the heart is a simple symbol that appeals to all kinds of people, but by then turning it upside down it creates a sort of witty and funny way to send a message. The heart is also repeated on the bottom of the shoe. The advertisers here are saying if you love your bum, then you will also love these shoes. The delicate pink doily behind the shoes and text makes the ad feel feminine
and girly at the same time. Overall the ad appeals to a mature young woman but maintains a
feeling reminiscent of childhood. This is great for an audience that feels young but is independent.
Refer to notes from Feb. 15th.
Brand/Product: Clorox/Toilet Cleaning Supplies
Source: People
Publication Date: Feb. 2011
Category: Product is a Gateway to a Lifestyle that is not for me PersonallyThis ad for Clorox is geared toward the busy mom or dad. It plays up the theme that life is stressful and you don't always have time for things but that Clorox is reliable and trusted to kill germs. They are claiming that by using their product you will have one less thing to worry about. The text also states, "Somehow, we all learned how to use it. The first time was terrifying..." By saying this the ad is telling the consumer you are not alone, everyone goes through this hard time of teaching your kids how to use "The Potty." Not only do they understand your hardship but they have the product that will be make it easier and less worrisome.
THANK YOU.
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