Brand/Product: Schick/ Intuition Plus Razor
Source: Shape
Publication Date: May 2007
Category: Product in Natural Setting
In the product-image format, an image of the product takes a vital role in the ad. It is often given special qualities or symbolizes something in the ad.
This Intuition Razor ad fuses the razor with the mountainous scene behind it. Although the razor itself is not actually in the scene with with mountains it interacting with what is going on in the image. Since the razor is as the base of the river, it can be said that the river is acting as a sign. The river here is smooth and calm, and so it becomes a symbol of these characteristics. These characteristics are then placed on the razor. The ad then implies that your legs will be just as smooth as this river and you will be just as calm. Also my placing the text, "Your skin with drink it in" the ad imparting the message that your legs will not only be smooth but your skin won't be dry.
Refer to page 175 of SCIA
Refer to page 175 of SCIA
5.
Brand/Product: Budweiser
Source: YouTube
Publication Date: 2011
The product in a Social Setting type ad display the product interacting with people or things in a specific place. By doing this it relates the user to this type of scene. By using this product you too can be a part of this type of activity.
As seen in the Tiny Dancer ad, the cowboy enters the bar and everyone is frightened of him. Once he orders and receives his Budweiser, he relaxes and breaks out into song. Then tense atmosphere is immediately lifted and everyone begins to sing along. The beer acts as the intermediary between the cowboy and the other bar goers. In the closing scene everyone has a Budweiser as they all sing together. In this way Budweiser makes you a part of the crowd. Using Tiny Dancer, a very well known song, Budweiser is saying that it's beer, like the song, is a classic and a favorite.
As seen in the Tiny Dancer ad, the cowboy enters the bar and everyone is frightened of him. Once he orders and receives his Budweiser, he relaxes and breaks out into song. Then tense atmosphere is immediately lifted and everyone begins to sing along. The beer acts as the intermediary between the cowboy and the other bar goers. In the closing scene everyone has a Budweiser as they all sing together. In this way Budweiser makes you a part of the crowd. Using Tiny Dancer, a very well known song, Budweiser is saying that it's beer, like the song, is a classic and a favorite.
Refer to page 176 from SCIA
6.
Brand/Product: Tampax/Pearl Tampons
Source: YouTube
Publication Date: 2010
Category: Person as a symbol in support of product-image
Tampax Mother Nature Ad
In this type of ad a person or a symbol is used to display the qualities or benefits of a product. These things are used to show abstract qualities that the consumer may not otherwise consider when thinking about the product. The value of the product is transferred from the product to the symbol or person. This Tampax ad uses a person in contrast to their product. By creating a character that is annoying and persistent the advertisers have sort placed the feelings that a woman feels about her period in the character. That way the women in the ad can be at odds with this character and they can feel empowered because they have Tampax on their side. "Mother Nature" acts as something the woman needs to overcome and she does that with the help of Tampax's Pearl Tampons. The rapids of the river are another symbol that is used in relation to "Mother Nature." It is something that she has created in hopes of defeating the woman, but Tampax also empowers her to feel that she can handle anything that happens.
Refer to pages 175 & 179 of SCIA.
In this type of ad a person or a symbol is used to display the qualities or benefits of a product. These things are used to show abstract qualities that the consumer may not otherwise consider when thinking about the product. The value of the product is transferred from the product to the symbol or person. This Tampax ad uses a person in contrast to their product. By creating a character that is annoying and persistent the advertisers have sort placed the feelings that a woman feels about her period in the character. That way the women in the ad can be at odds with this character and they can feel empowered because they have Tampax on their side. "Mother Nature" acts as something the woman needs to overcome and she does that with the help of Tampax's Pearl Tampons. The rapids of the river are another symbol that is used in relation to "Mother Nature." It is something that she has created in hopes of defeating the woman, but Tampax also empowers her to feel that she can handle anything that happens.
Refer to pages 175 & 179 of SCIA.
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